My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.
If you like listening to this, come and join me over on TikTok & Instagram @thefashionbrandclinic!
In this episode we discuss :
Tiwa’s unique power circle theory & how it can give you direction when you need it most
What to do if you’re in a rut post lockdown & how you can move past that
The iconic Confident & Killing it book launch! How it all came about, the writing process & what it can teach you
In this episode we discuss :
How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years
The power of making money with integrity & not sacrificing your values
The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover
In this episode we discuss :
The key differences between press and marketing as a whole
How Nicola launched Press Loft whilst on an unusual career path
Why press can be so useful for a small business to be found by a new audience
In this episode we discuss :
How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL
Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives
Showing up on camera as an introvert
In this episode we discuss :
Sarah’s varied career from music to beauty to coaching to streetwear
What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)
How creativity can pull you out of a dark place
This course is for you if….
*You have a creative product or service based business
*You're overwhelmed with the idea of content creation & what to say
*You need some motivation & inspiration to start posting consistently
*You're worried about boring your audience when promoting your stuff
*You know you want to show up but something is holding you back
*You know you're not using your time online effectively to generate sales
*You want a loyal audience of customers, not just a bunch of followers
Read MoreIn this episode we discuss :
• what a marketing strategy is
• why you need a marketing strategy
• what to include in your marketing strategy so it’s put to good use
• an example of what this could look like in the form of a spider diagram
• all the different ways to direct people to your website to generate sales
In this episode we discuss :
Why price isn't the thing that's stopping people from buying
Tips on how to bridge the gap between you & your customer
Why showing up more consistently can improve conversion!
In this episode we discuss :
What mindset shift Sasha made to start building her organic sales
A review of how Sasha plans content now versus before
How Sasha utilises her close friends on Instagram to nurture relationships with her community
Has unique content pillars which include using her Nani for free labour 😆
And why she stopped running ads in order to grow her sales in an organic way that felt good!
In this episode we discuss :
not posting enough to make a difference
• posting sporadically which confuses your followers
• only posting pretty pictures without any depth or context
• it’s not immediately obvious what it is that you’re selling
• repeatedly talking about your product or service without any nurturing conversation
In this episode we discuss :
Repetition is key whilst having clear content pillars
Impulse vs considered purchases
How every post should have a purpose whether it’s educational, inspiring or entertaining
Jumping on the back of memorable days and events throughout the year and linking them to your business!
In this episode we discuss :
Tips around posting intuitively vs batch creating your content and trying to please an algorithm
Splitting out your time between creating content from an admin perspective and creating content in a creative way
Plus you don’t need to be on all the platforms! This one is around following your passion and picking a platform that is more long form versus one that is short
In this episode we discuss :
Best practises to make sure you’re covering on TikTok plus common mistakes we see people making
Top tips for startup fashion brands on TikTok
Why you shouldn’t give up just because you don’t go viral on TikTok
Danielle is the founder and designer at Hissyfit clothing who is on a mission to bring fashion careers back into Birmingham through her sustainable fabric sourcing of deadstock materials & opening up a new manufacturing unit inside an old bingo hall!
Read MoreJade is the founder and designer of Jakelle Studios, an independent clothing brand focusing on ‘bringing a little bit of spice to sustainability’. All of her pieces are ethically made to in Devon, U.K, in a small women-led factory using organic and recycled fabrics.
Read More
